Yiist – Change Agents
customer centric business development
Yiist – Change Agents specializes in customer centric business development and helps companies engage with the people they work with; be it employee, supplier or customer. The Change Agents explain, train and assist professionals by using the MotivationScanner, a methodology to align people, purpose and process.
The challenges we help to overcome:
I need to create effective communications that reach my target audience.
Aligning business activities is a big challenge. We're running several departments with their own planning and routines.
The positioning of our product needs more attention. We sell to existing customers, but hardly gain new business opportunities.
We are always trying to please our paying customer, but we are very aware that we need to deal with the success of the end-user as well.
There is a shift from B2B to B2C and this forces us to rethink our go to market strategy.
Our non-profit entity has a hard time reaching the consumer of our services. Communication is difficult.
I offer specialized consultancy. I have too many small customers. I need to find some bigger accounts.
The biggest problem we have is online competition. We need to change our business model.
Technical users are different from commercial buyers and we have both at every account. They make decisions differently and they need different information. It's a pain.
I am working in a non-profit environment and I would like to change to the for-profit side. But everybody knows me for my current work. How can I change my image?
My biggest challenge is finding the right people to do the job.
Our company is going through a restructuring process. It is a struggle that hopefully doesn't hurt our sales.
Connecting the Dots
A future proof business is based on connecting the dots between what you do and what your customer expects. On all levels. From product development to marketing communication and from company alignment to customer experience.
Yiist helps you get:
Insight into customer behaviour
Strong team spirit across all departments
Clear vision and company focus
Inspired leadership on all levels
Business performance growth
Scientific evidence shows that traditional systems to approach customers are becoming less effective. Understanding customer behaviour by focusing on how people make decisions will allow companies to change business without changing the organization.
Is your team doing the right things right?
Is there room to improve your customer’s experience?
Have you secured next years business development?
The soul purpose or DNA of your company dictates the dynamics of your business. It is the starting point of everything you do and it is the first and foremost ingredient of any activity you initiate. It defines who you are.
Understanding customer behaviour allows you to focus on the priority KPI: customer satisfaction. Knowing which touch-points are important during a customer journey makes the difference between failure or success.
Using the MotivationScanner, Yiist – Change Agents can assist in gaining business insights that allow companies to efficiently align people, purpose and process. It is the key to running a sustainable business.